The Truth About Playing Tennis With Your Watch Summer and the sport of tennis go together like backyards and barbeques – they’re the perfect match (pun intended). Whether you

For over 50 years, Rolex has been deeply rooted in the golf community. It all began in 1967 when they presented golf legend Arnold Palmer with a gold

Putting Rolex Head to Head in Round 3 Watch Madness is unfolding fast! We started by putting 64 watches head-to-head, and now it’s Round 3. Can you believe we’re

Close Ties to the Tar Heels The University of North Carolina Tar Heels have a basketball legacy spanning more than seven decades. The program has produced some of the

Duke University is a potent force in the sport of basketball. They’re fourth all-time in wins of any NCAA men’s basketball program. So far, they’ve won five NCAA

Watch Madness continues with four more models duking it out in the first round. For the next few weeks, we’ll be putting 64 watches head-to-head from our inventory.

Our First Two Watch Matchups of Round 1 Watch nerds – the time has finally come. Watch Madness is here! Over the course of the next several weeks, we’re

A History of How March Madness was Coined Basketball fans rejoice – the moment is finally here! After a long and well-fought season, the cream is finally rising to

This Sunday is the big game. This year, we’re especially excited because it’s all going down in our hometown, Atlanta, Georgia. The reigning Super Bowl champions, the Patriots,

Our Watch Picks for the NFC South For many sports fans, the best part of fall is the kickoff of football season. Nowhere is this truer than in the

Rolex and the sport of tennis have a partnership that spans four decades. It all began in 1978. That year, Rolex became the official timekeeper at Wimbledon, the

The Origin of Rolex and the British Open Rolex has an established partnership with the sport of golf spanning more than five decades. One of their longest-standing relationships has