Racing-Inspired Timepieces: The History
The sport of motor racing and the watch industry have a deep and longstanding history together. Motorsports are dependent on highly accurate timekeeping to track each driver’s performance behind the wheel. The relationship between racing and watches all began at a time
Why do car guys like watches?
According to Tim Scott, well-known car photographer, it's because "there's a design thing about them that's very sexy and beautiful. I can guarantee that if I wear a good watch amongst car people, it'll take me into endless conversation—it's like
Much like space travel, military heritage, and diving legends, watches will always be tied to the world of automotive sports. Today, we see brand logos plastered on the sides of race cars and immortalize the driving heroes of the past (like Ayrton Senna or Jo Siffert).
Before we get to Ed and his watches, we first have to talk about the Cannonball Run.
The original, illegal Cannonball Baker Sea-To-Shining-Sea Memorial Trophy Dash—or Cannonball Run, as it's commonly known—took place five times between 1971 and 1979. Organizer Brock Yates imagined it as a rebellion
When Ayrton Senna da Silva crashed at the 1994 San Marino Grand Prix, he was immortalized as one of the greatest Formula One drivers in history. He was leading the pack at the time of his crash—a poetic death that honors his dominance of the
Hear someone mention Heuer and you’ll likely think of the Monaco, Carrera, Autavia or any of Heuer’s other innovative chronographs. While Heuer is best known for its racing watches, the company originally made a name for itself with its dashboard timepieces.
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October 2016 saw the 45th anniversary of Jo Siffert’s untimely passing in 1971, at the age of 35. The racing accident that claimed his life marked the end of the greatest sponsorship arrangement in sport to that point.
Still, Jo Siffert lives on through the watch
It only took five years for the Carrera Panamericana to establish itself as one of the world’s most exciting and deadly races.
From 1950 to 1954, the Carrera Panamericana was a border-to-border road race along the new Pan-American Highway, which covered 2,170 miles from Mexico’s northern
Few sports and products are as closely linked as motor racing and watches. From Formula One to international rallies, it’s become something of a challenge to find a successful driver without a sponsorship from a major watchmaker.
While today’s drivers may not use their own wristwatches