Audemars Piguet Price Guide

Founded by Jules-Louis Audemars and Edward-Auguste Piguet in 1875, Audemars Piguet is an esteemed Swiss luxury watch manufacturer. To some watch enthusiasts, AP is part of the Swiss “Holy Trinity” of wristwatches alongside Patek Philippe and Vacheron Constantin.

In its early years, AP produced watch movements for other companies. Early customers of the young Swiss brand included Tiffany & Co. and Gubelin, but throughout the late 19th century, Audemars Piguet grew into its own company. In 1882, AP released its first pocket watches, sporting precise complications such as chronographs and perpetual calendars.

By 1889, Audemars Piguet was made up of more than 70 workers and established its own branch store in Geneva. The company’s fortunes took a turn for the worse during the First World War and after the deaths of its two founders in 1918 and 1919.

AP rebounded in the 1920s, introducing new watches inspired by the Art Deco era. It continued to grow but again ran into problems in the 1930s and 40s, with the Great Depression and World War II affecting its ability to manufacture and sell its watches in Europe and globally.

The modern Audemars Piguet that most watch enthusiasts are familiar with is largely a product of the 1970s. Facing competition from manufacturers of quartz watches, AP bet its future on an entirely new, original wristwatch: the Royal Oak.

Today, the Royal Oak is Audemars Piguet’s most well-known watch, and one of the most iconic luxury wristwatches in the world. AP has expanded its lineup over the past decades with several other watches, including the unique Millenary.

Below, we’ve listed the prices for Audemars Piguet’s most popular watches. As Audemars Piguet prices can vary based on age and condition, we’ve included a range for each of the company’s most popular and widely available wristwatches.

Royal Oak 15400ST.OO.1220ST.01

First released: 1972

Price Range: $12000 – $14000 Pre-Owned

Introduced in 1972, the Royal Oak is the most popular Audemars Piguet watch. Released at a time of crisis for the Swiss watch industry, the Royal Oak was a bold statement—a unique and creative watch designed by Gérald Genta that was, in many ways, the first luxury sports watch.

The Royal Oak 15400ST.OO.1220ST.01 has a self-winding automatic movement, with a date complication and a center seconds hand. This variation of the Royal Oak has a stainless steel case and bracelet with a 41mm case width. It’s waterproof to 50 meters and has a 60-hour power reserve. As a stainless steel sports watch, the Royal Oak 15400ST.OO.1220ST.01 has a versatile look that sits between casual and formal.

Depending on age and style, most Royal Oak 15400ST.OO.1220ST.01 watches are priced from as low as $10,000 to approximately $14,000. Older Royal Oak models are the most affordable, while newer pre-owned models usually sit in the $12,000 to $14,000 range.

Royal Oak Offshore 26170ST.OO.D091CR.01

First released: 1989

Price Range: $14000 – $16000 Pre-Owned

Between 1989 and 1993, Audemars Piguet worked on a new timepiece that built on the success of the massively popular Royal Oak. The Royal Oak Offshore, which was displayed to the public  at Baselworld 1993, immediately attracted attention.

With its beefed up dimensions and rugged design, the Offshore is a Royal Oak designed for the world’s explorers, athletes, and adventurers. A 42mm case, “tapisserie” dial pattern, and famous octagonal bezel make the Offshore equal parts effortlessly masculine and avant-garde.

This particular Royal Oak Offshore, the 26170ST.OO.D091CR.01, features a black rubber-clad crown and push pieces, a stainless steel case and a brown leather strap. The Offshore is water resistant to 100 meters—twice the depth of the standard Royal Oak.

On the pre-owned market, Royal Oak Offshore 26170ST.OO.D091CR.01 models are typically priced from $14,000 to $16,000. As always, older models and watches with a heavier level of wear are less expensive, while very good and mint condition watches command higher prices.

Millenary 15350ST.OO.D002CR.01

First released: 1980

Price Range: $14500 – $16000 Pre-Owned

The Millenary 4101 (reference no. 15350ST.OO.D002CR.01) is one of Audemars Piguet’s most innovative watches. Its case is oval shaped, while its dial provides a glimpse into the workings of the watch’s internal movement. It’s an eye-catching, undeniably unique watch.

Introduced in 1980, the Millenary’s 47x42mm dimensions make it stand out on the wrist. The Millenary 15350ST.OO.D002CR.01 has a black and anthracite dial featuring pink gold applied Roman numerals. The watch is completed with a hand-stitched black alligator strap.

The Millenary 15350ST.OO.D002CR.01 sells for $14,500 to $16,000 on the pre-owned market, with pricing largely based on age and condition.

Before You Buy

Like any other brand, the price of pre-owned Audemars Piguet watches can vary based on their condition. Heavily worn watches will almost always cost less than lightly worn watches, and AP watches with significant wear may be available for less than the prices listed above. All of the values listed above assume that a watch is pre-owned with moderate wear, typically in very good to excellent condition.

Likewise, Audemars Piguet watches sold with their original box and papers command a higher price on the pre-owned market than watches only.