Who Wears a TAG Heuer?

TAG Heuer, and Heuer before it, has achieved great success and popularity. The brand is known for its casual sort watches with racing DNA–many of its flagship models have been around since the 1960s–as well as its penchant for constantly innovating and updating its watch designs.

So what kind of person wears TAG Heuer?

If you’re interested in a TAG Heuer, chances are you’re interested in its functionality. The TAG Heuer Monaco, Carrera, and Formula 1 were created specifically for racecar drivers, while the Aquaracer was designed with divers in mind. But no matter who they were designed for initially, all TAG Heuer watches have a few things in common: they were created for a specific purpose and they all have real casual appeal.

When TAG Heuer (nee Heuer) first introduced the Carrera, it was intended as a racer’s watch. That purpose is clear in its key features: three subdials that show hours, minutes, and seconds, making it easy and quick for the driver to tell the time. The Carrera is arguably TAG Heuer’s flagship model, and for good reason. It’s got a classic, clean design and a good size.

TAG Heuer Carrera

TAG Heuer calls the Monaco a “contemporary classic.” The original Monaco was one of the world’s first automatic chronographs and continues to be a very popular timepiece. It definitely makes a statement with its square case, and it’s notable for appearing on the wrist of Steve McQueen in the movie Le Mans. If you appreciate bold, contemporary design, the Monaco is worth considering.

The TAG Heuer Aquaracer takes a step away from the racing world. Its oversized luminescent hands and hour markers make it easy for divers to read underwater. The Aquaracer has plenty of useful functions (including a chronograph), and it helps that it comes in a variety of materials—stainless steel is the most common, but if you’re looking for something dressier, there is a two-tone steel and gold option.

TAG Heuer Link

The TAG Heuer Link is something a little different from the rest of the company’s line-up. While the Aquaracer, Carrera, and Monaco could be considered sport watches, the Link was designed to be a dress watch. Without any extreme sport in mind, the Link is an everyday watch, or even a dress watch. It’s got a sportier design, with several useful functions like a date window and luminescent hour markers.

The great thing about TAG Heuer watches is that they have pretty universal appeal. Whether you’re looking for a watch for racing, sailing, diving, or just a watch you can wear every day at a pretty good price, a TAG Heuer is a great option.