In the watch industry, it’s crucial to be on the forefront of in-house research and development to stay competitive. One of the best ways to update a current model or debut a new one is to create a groundbreaking new movement that sets the bar
Since it debuted in the Spring of 2015, the Apple Watch remains a strong presence in the tech headlines. Before it launched, speculation revolved around its expected design and features. Once it was out, discussion focused on its projected sales. Now, everyone wants to know
In-house movements create a lot of conversation and raise a lot of questions. Is an in-house movement truly better? Is it really worth the markup? Also, is it reasonable to expect watch brands to own every single part of their production—especially when that wasn't industry
If a movement is the heart of a watch, then ETA movements arguably beat at the very core of the Swiss luxury watch industry. ETA is Switzerland’s largest movement maker, and they’ve played a large part in defining the industry as it is today. However,
