The TAG Heuer Carrera is among the most popular watches in the company’s line-up. It also represents a landmark in the company’s history.
Well before TAG acquired legendary watchmaker Heuer-Leonidas in the 1980s to become TAG Heuer, Jack Heuer decided he wanted to focus on chronographs.
It only took five years for the Carrera Panamericana to establish itself as one of the world’s most exciting and deadly races.
From 1950 to 1954, the Carrera Panamericana was a border-to-border road race along the new Pan-American Highway, which covered 2,170 miles from Mexico’s northern