When Ayrton Senna da Silva crashed at the 1994 San Marino Grand Prix, he was immortalized as one of the greatest Formula One drivers in history. He was leading the pack at the time of his crash—a poetic death that honors his dominance of the
October 2016 saw the 45th anniversary of Jo Siffert’s untimely passing in 1971, at the age of 35. The racing accident that claimed his life marked the end of the greatest sponsorship arrangement in sport to that point. Still, Jo Siffert lives on through the watch
The sport of motor racing and the watch industry has a deep and longstanding history together. Motorsports are dependent on highly accurate timekeeping to track each driver’s performance behind the wheel. The relationship between racing and watches all began at a time when drivers depended
