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History

Jaeger-LeCoultre creates some of the most elaborately designed and technically proficient watches on the market. However, despite some of the more ornate and complex models in their catalog,

The evolution of watch materials is not just driven by the wide range of aesthetically diverse and interesting watches currently on the market. It’s also deeply intertwined with

The Zenith Military Connection The military has used watches since the 1800’s. However, their place as indispensable tools for combat began in WWI. It was then that military forces

The Early Days of Watches For centuries, watches were considered a luxury item. They were reserved for the aristocracy and other elite members of society or used for functional

Buzz Aldrin: The Early Years Buzz Aldrin, the first lunar landing, and the timepiece he wore while taking those history-making steps are what gave birth to the Moonwatch, also

Notable Military Watches: A Brief History Military-issued watches have had a significant impact on the evolution of modern warfare. Likewise, the unique needs of the military have had a

The History of Breitling With a history spanning over 135 years, Breitling has built a reputation for its precise chronometers and pilot watches. Their rugged and technically focused designs

Officine Panerai: The Beginning In 1860 in Florence, Italy a man named Giovanni Panerai would start an innovative watch shop. That shop is now a famous brand with a

TAG Heuer History The TAG Heuer brand has built a reputation for its casual sport watches with racing DNA and their drive to constantly innovate and update their watch

Watches and the Military: The Roots The history of mechanical watches and military use is centuries old. There is documentation as early as the Boer Wars of the 1800’s.

The Cartier Tank: It's Inception Louis Cartier, the founder of the brand, invented the Cartier Tank in 1917. It is the brand’s most iconic model. The Tank’s name and

Best Italian Watch Brands Italy has built a global reputation for its history and art. They’ve notched countless architectural achievements that have been influential around the world. It’s a

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