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Above: Hamilton Powell, Founder of Crown & Caliber, an Atlanta-based company that is quickly becoming the preferred method of selling a luxury watch. I am a watch guy. There are many reasons I am a watch guy. These reasons range from the superficial (watches look cool) to the philosophical (watches measure the scarcest thing we all have). Being a watch guy, I like to be around other watch guys. We like to pontificate upon each other’s prized timepiece possessions, noting meticulous details. Phrases like “Speedy”, “patina”, “tropical dial” as well as other seemingly nerdish comments are normal at such gatherings.
Above: Some of the many watches we receive from customers on a daily basis.
The bond of horological brotherhood centers around watches – but its really more than that. It centers around what the watch represents, namely the human engineering feat that has allowed mankind to harness time. This is why the enthusiasm of a typical watch guy is geared toward the engineering of the watch – namely the movement. Much like a car guy loves his engine, a watch guy loves his movement. I have seen grown men discuss their various opinions of a favorite movement for hours. Nothing can ruin a party faster than a debate over whether the 2892 can even be compared with the popular 7750 movement. I digress. So with all of these watch guys out there that love tradition and engineering – it is predictable to think what their consensus will be when something new comes out like the Samsung Galaxy Gear Smartwatch. They hate it. It represents everything they despise. There is absolutely nothing traditional about it. It isn’t even a watch. There is no movement, no craftsmanship, nothing special. It’s a piece of technology – not a watch. And you know what – I agree. However, I have been taught to have an open mind. So instead of being one of the many talking heads on the watch forums I thought I would do something about it. So I went out and bought a Samsung Galaxy Gear Smartwatch. I wore it for a week. I inspected it. And below represents the findings of this “watch” from an actual watch guy. I wanted to treat this like any other watch – so I reviewed the three things typical in any watch review: Look, Functionality and Movement. In order to bring the point home, I have compared it tone of my favorite watches – the Breguet Classique 7137BA/11/9V6, cal. 502.3 DR1.
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The Price Samsung Galaxy Gear Watch: $299.00 Breguet Classique 7137: $22,500.00 Though skeptical, I went over to Best Buy and purchased the Samsung. At $299 (plus tax), it is clearly a more economical purchase than just about any luxury watch out there. Alternatively, the Breguet Classique will cost you anywhere from $20,000 – $25,000.
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_____________________________________________________________________________________________ The Movement In my opinion, one of the most important aspects of a luxury watch is the movement. This is the engine of the watch – and is where some of the greatest engineering of the watch is displayed. Think about it – mankind has been able to turn metal and jewels into a machine that can accurately capture time. This is an incredible accomplishment that is celebrated by watch enthusiasts. In fact, one of the recent trends occurring in the watch industry is “open casebacks” where the watch movement is visible to the wearer. We thought it would be fun to open up the Samsung and show its “movement” and compare it to the movement of the Breguet. This is the main reason why the Samsung is $299 and the Breguet is $22,500. There are many other reasons (18k gold case, brand importance, rarity, etc), however, this photo shows you the difference between a computer and a watch.
Above: the “movement” of the Samsung as compared to the incredible 507 caliber movement of the Breguet.
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I would say that smartwatches ( http://smartwatchforiphone.com/ ) are made for watch purists like yourself but rather for gadget/tech geeks who want to make using their technology easier.
WELL SAID MR. HAMILTON POWELL. IF I OWN BOTH OF THEM, I WOULD PROUDLY WEAR THEM ONE ON EACH WRIST, SHOW THEM TO MY ACQUAINTANCES AND ASK WHICH ONE THEY PREFER. THIS WAY I WOULD KNOW WHICH SIDE OF THE DIVIDE THEY STAND ON. I LIKE THE CATCHPHRASE "GIVING A CAVEMAN MATCHES". IT COULD NOT HAVE BEEN SAID BETTER.