Categories: RolexWatch 101

How to Sell Your Rolex Watch

Rolex is one of the most widely recognized luxury brands in the entire world. Rolex watches are associated with wealth, status, success, and prestige. Rolex watches are also made with the highest care and are of the highest quality. This makes them extremely precise and reliable. As a result, Rolex continues to grow in popularity. Many believe it to be the most popular watch brand in the industry.

A combination of its name recognition as well as its high performance and reliability help Rolex watches to maintain their value very well when compared to other luxury watch brands. In fact, Rolex watches, along with Patek Philippe watches, usually hold their value better than any other luxury watch brand. As a result, selling a Rolex watch can often give the owner a higher percentage of the Rolex watch’s original purchase price.

There are a couple of ways to go about selling your Rolex watch. You could submit a quote with us, and choose a cash or trade-in offer. You can also sell it yourself. If you would like to do the latter, here are a few helpful tips:

Box and Papers

Some people will tell you that box and papers do not matter. We disagree. Obviously, this topic is more based on opinion and we think that have the original box and papers associated with your Rolex can help you to get the highest value for your watch. When a watch comes with a box, it automatically serves as a place for storage. If a watch has its original papers, those papers provide a guarantee of authenticity, which will give potential buyers a peace of mind when considering by your Rolex watch. Having box and papers can definitely help get a higher price, but not having them most likely will not result in a lower price.

Original Parts

Rolex watches hold their value extremely well when compared to other luxury watch brands. Due in part to creating high quality and high-performing watches. However, not having original Rolex parts, such as a dial or a bezel, can greatly (and negatively) affect its resell price. Oftentimes, if parts of a Rolex watch are replaced with unoriginal or counterfeit parts, Rolex may refuse to service it. Why would someone want to purchase a watch that cannot be sent back for repairs?

Condition

This one might be obvious, but it is still worth mentioning. It is very important to keep your Rolex in good condition. Before getting your watch wet, be sure that the crown is screwed down or pushed in. This will help prevent moisture and other particles from entering the case and corroding the movement. Do your best to store the watch it in its box or anything else that can help prevent damage. If a watch has light surface scratches on the case, bezel, or bracelet, they can oftentimes be buffed out by a trained watchmaker.

Quality Photographs

When buying an item, potential buyers want to know exactly what they are getting. This is why quality photographs are so important. The photographs should be taken from every angle and should also be honest about any imperfection in the watch. Take a picture of every part of the Rolex watch so that the buyer knows what they are getting. This will help decrease the chance of the buyer returning the Rolex.

If you’d like to sell your Rolex watch and you’re interested in the value you could receive by selling it, submit a free quote request today and Crown & Caliber’s experts will evaluate your watch and provide you with a quote.

Crown & Caliber

Crown & Caliber is the smartest way to buy or sell a luxury watch. As an exclusively online marketplace for pre-owned timepieces, Crown & Caliber exists to ensure that when it comes down to the final transaction, buyers and sellers can both win. For sellers, we do all the legwork of valuating, marketing, and selling—for buyers, we put trust back into the act of purchasing sight-unseen with our servicing and authentication process. By emphasizing transparency and placing value on quality, Crown & Caliber has become the preferred marketplace for watch collectors and casual enthusiasts alike.

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