Who Spent the Most Money Advertising Watches in 2011?

Ever wonder who spends the most money advertising watches? TAG Heuer is heavily featured in Monaco and made a watch for the Formula 1 event, as we covered on Tuesday. Rolex is plastered on the scoreboards and nets of Wimbledon. Recently, Lamborghini and Blancpain partnered up. Below are the figures spent on advertising on the U.S. market. Who’s first may not surprise you, but the immense chasm between 1 and 2 is likely to grab your attention.

RANK       BRAND               AMOUNT

1.            Rolex                      46.96
2.            Breitling                  26.52
3.            Bulova                    26.42
4.            Cartier                    21.16
5.            TAG Heuer               19.82
6.            Citizen                    18.48
7.            Chanel                    17.72
8.            Movado                   12.64
9.            Omega                     9.80
10.          Bell & Ross                7.77
11.          Louis Vuitton              7.25
12.          Patek Philippe            7.03
13.          Montblanc                  6.47
14.          Seiko                        6.35
15/16.      Raymond Weil           5.39
15/16.      Dior                         5.38
17.          Longines                   4.46
18.          Ball Watch                 4.33
19.          Baume & Mercier        4.27
20.          Timex                       4.15

OMEGA Seamaster. See yesterday’s article for more HD pictures of Omega’s new Planet Ocean line.

Information courtesy of WatchTime and Kantar Media, which has a list of the top 50 big spenders. To end on a semi-related note, here’s a fun fact for you to share at your next cocktail party: in 2004, Hublot was making less than 10% of what it makes today, and was developing Quartz watches. In 2011, it was ranked #44 on the above list, spending $1.68 million on the U.S. market.

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