Who Buys Used WAtches

Once one has decided to begin saving up money to purchase a luxury watch, the next step is to decide which watch to buy once the money is saved. The very first thing to consider is whether to buy a brand new watch or a used, pre-owned watch. The person that buys a brand new watch is probably someone who doesn’t want to wear something that has been worn before. They want to be the very first person to wear the watch.

Who buys used watches? The person who is interested in buying a used, pre-owned watch is someone who does not care that someone has worn the watch before them. In fact, they probably like that fact. Pre-owned watches come with a story and a history, where as a brand new watch does not. Buyers of used, pre-owned watches, probably want something a little different, something that not everyone has. A brand new watch is something that anyone can go out and purchase because they will be at many authorized retailers. A pre-owned watch, no matter its brand and model number, is already less common than a brand new model because it cannot be found at an authorized dealer. One must search places that sell pre-owned watches in the hopes that one of them has that specific pre-owned watch.

This is especially true with vintage watches, which have shown a growing market. When someone makes the decision to purchase a vintage watch, they have also made the decision to conduct thorough and extensive research. The person that buys a used, vintage watch is interested in a watch that shows its age. However, buying the right vintage watch often requires that the purchaser conduct thorough amounts of research.

Another reason to buy a pre-owned watch rather than a brand new one is due to money. The second a brand new watch is purchased from an authorized dealer, it immediately begins to lose value and will most likely never be that high in value ever again. Pre-owned watches are significantly less money, but can often be in like-new condition. Wouldn’t you rather spend less money than more money for the same product?

Deciding to buy pre-owned instead of brand new can open you up to a much larger range of watches. If you decide on a specific watch model, you may not be able to afford to pay the brand new price and might not be able to purchase it. But if you are willing to buy it pre-owned, there is a much better chance that it will fit into your price range. Buying pre-owned opens you up to many more watches, while buying brand new limits your choices in models because they are out of your price range.

rolex sea dweller great white

Take a look at this Rolex Sea Dweller Great White. This watch is a collectible and is no longer made. If you limit yourself to brand new watches, you will be missing out on rare watches like this one.

Many people buy brand new items because they believe that they will be much better quality that anything used. However, many watch brands, such as Rolex, are so well made that their quality is very similar to that of a brand new watch. Obviously, it is important to check out the condition of the watch before purchasing it, to confirm that it is actually in great condition and is keeping accurate time.

At Crown & Caliber, we work with pre-owned watches every day. We have a wide array of different brands and many of them are indistinguishable from brand new watches. Take a look at this Breguet Classique. This watch has never been worn and is in impeccable condition. Because it has already been purchased from an authorized retailer, it is no longer brand new and one cannot charge brand new prices, even though it is in pristine condition. In terms of its physical condition, there is no difference between this pre-owned watch and a brand new watch.

breguet classique

Of course, apart from the different types of consumers that purchase pre-owned watches, there are many organizations that seek to purchase used watches as well, for re-sale. In particular, Crown & Caliber leads the industry in purchasing pre-owned watches in a safe and efficient manner, while still providing consumers with the most value for their timepiece. If you’re interested in receiving a quote on the value of your watch if you were to sell it, submit your info for a commitment-free quote today.

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Crown & Caliber is the smartest way to buy or sell a luxury watch. As an exclusively online marketplace for pre-owned timepieces, Crown & Caliber exists to ensure that when it comes down to the final transaction, buyers and sellers can both win. For sellers, we do all the legwork of valuating, marketing, and selling—for buyers, we put trust back into the act of purchasing sight-unseen with our servicing and authentication process. By emphasizing transparency and placing value on quality, Crown & Caliber has become the preferred marketplace for watch collectors and casual enthusiasts alike.

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