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The “Normalization” of the Watch Industry For the past several years the watch industry has been shifting. Many people have contributed the fluctuation to advancements in technology and changes in cultural preferences, such as the prevalence of smartphones. Other individuals have interpreted this shift to mean

TAG Heuer, and Heuer before it, has achieved great success and popularity. The brand is known for its casual sort watches with racing DNA–many of its flagship models have been around since the 1960s–as well as its penchant for constantly innovating and updating its watch