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Baselworld Tag

Each year, members of the watch community, from journalists to diehard enthusiasts, flock to Switzerland with high expectations. After a long journey and inevitable jetlag, patrons rush to their favorite exhibitors hoping to be wowed. And each year, without fail, the watch industry delivers. Baselworld may

The “Normalization” of the Watch Industry For the past several years the watch industry has been shifting. Many people have contributed the fluctuation to advancements in technology and changes in cultural preferences, such as the prevalence of smartphones. Other individuals have interpreted this shift to mean