We know that buying or selling a watch can be a little overwhelming and risky. However, it doesn’t have to be that way.

No matter your style, transitioning through life’s various phases can make you want to change up the look of the watch on your wrist. You may never have considered selling your watch, but if you do, you can add some extra green in your pocket or put it towards upgrading to a new watch.

So how do you go about selling your watch online? There are tons of options to sell your watch, but it can feel overwhelming and risky.  Finding a trusted avenue (with the convenience of doing so online), while at the same time ensuring you get the most for your watch, can be a complex decision.

But – we’ve got the information to help you get there. If you’re planning on selling your watch for cash or to upgrade to a new timepiece, check out some of the options available to you online and pick up some tips for getting the most value for your watch.


The platform for all things transaction, from finding apartments to concert tickets, Craigslist is certainly a convenient way to vend a variety of goods.  When it comes to selling your watch, you want to be sure that you’re dealing with a trusted individual. There are a variety of articles that highlight that when using Craigslist, there have been a number of reported crimes related to people selling expensive accessories. This platform may be the most convenient, but it currently has no safeguards in place to protect you in the event of a fraudulent transaction.

In addition to the risks involved, the amount of time required for this avenue can be exhausting. You’ll need to setup an account, spend hours cleaning the watch, photographing it and then putting together a page with a description. Then you’ll need to sift through the various emails you receive in regards to the listing and manage back and forth negotiations, all of which could fall through at a moment’s notice.

Internet Marketplaces like eBay 

There are various internet marketplaces that one can use as another platform for the buying and selling of a multitude of products to sell a watch. It may seem like an opportunity to get more bang for your buck, but it actually may be tougher than you think.

When it comes to selling expensive accessories like a watch, Internet users are generally wary of purchasing luxury goods from strangers. Additionally, on the other end as a seller, it is often hard to determine if whom you choose to sell the watch to will follow-through with the transaction soundly. Trying your luck with this platform can expose you and your timepiece to these unwanted risks.

Additionally, the platform requires a high amount of energy and time to be successful. A long selling history and positive reviews are almost always required on the marketplace accounts to boost your trust level. This is hard to obtain if you’re a first time user looking to sell your watch. More time commitment comes in with the hours needed to manually clean and photograph the watch, as well as track bids once you’ve got the listing live.

Dedicated Online Watch Buyers

The outlets mentioned above, although seemingly convenient and “easy” ultimately require more of your time, yield decreased values and involve exposure to risk. Because of this, there is also another option for selling your watch online that is more trustworthy and yields you more value.

This alternative option comes from websites dedicated specifically to purchasing pre-owned luxury watches. There are many of these sites and they are not all the same. Although they all purchase used luxury watches, they do so with varying methods.

Some require you to mail them your watch first and then a deal is finalized and payment is sent.

Others specialize only in certain brands and will not accept your watch if it outside of those restrictions.

Additionally, other niche sites may only purchase a certain type of used luxury watch, such as just sports watches.  There are also sites that will offer a watch trade instead of cash in return for your pre-owned watch.

As a dedicated online watch buyers, our team at Crown & Caliber is very familiar with the various approaches other sites take. We’ve taken into account these methods and some of their disadvantages to craft a process that’s the easiest for the consumer but still provides value and security.




Our convenient process lets consumers submit their info about their luxury watch to our team. We then provide two quotes. One quote is for an immediate cash offer, and the second quote is a trade-in offer.

Regardless of which quote is chosen, we at Crown & Caliber provide pre-paid and insured labels for the owner to send their watch. Once received, the C&C team then authenticates the watch and provides a final offer. From here, you can accept payment or have your watch sent back to you.

We accept watch models from over 40 different luxury brands and even provides details on results you’ll likely see from selling your watch based on market trends and data.

To learn more about selling your luxury watch with Crown and Caliber, browse our most common questions, learn about our history, or submit your watch for a free quote.

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Crown & Caliber is the smartest way to buy or sell a luxury watch. As an exclusively online marketplace for pre-owned timepieces, Crown & Caliber exists to ensure that when it comes down to the final transaction, buyers and sellers can both win. For sellers, we do all the legwork of valuating, marketing, and selling—for buyers, we put trust back into the act of purchasing sight-unseen with our servicing and authentication process. By emphasizing transparency and placing value on quality, Crown & Caliber has become the preferred marketplace for watch collectors and casual enthusiasts alike.

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